It is never sufficient to just have a CRM system; the real value comes from use. We recently completed a CRM survey that provides insight into the state of CRM in the legal market. The findings can be summed up by saying: you get back what you put into it. The fine line that exists between success and failure definitely ... Read More »
It is never sufficient to just have a CRM system; the real value comes from use. We recently comple...
The integrity and usefulness of your data are the most important items to safeguard so that people w...
The following is a guest blog from PeopleLinx™ by Michael Idinopulos. In today’s legal ...
ALM’s 2013 Am Law Tech Survey recently released indicates clients are increasingly considering IT se...
It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets...
The integrity and usefulness of your data are the most important items to safeguard so that people will trust and use your InterAction system. One way to ensure this is to assess whether your content reflects what we refer to as the 5 Rs of CRM data. Is your data RIGHT? Firms that are successful with CRM products devote the ... Read More »
The following is a guest blog from PeopleLinx™ by Michael Idinopulos. In today’s legal market, competence and expertise aren’t enough to win business. For almost any transaction or litigation, there are multiple firms that can do the work, and do it well. Competence is no longer sufficient for winning new business. Winning firms are also using LinkedIn and other social ... Read More »
ALM’s 2013 Am Law Tech Survey recently released indicates clients are increasingly considering IT security as part of the process for hiring a law firm. Aside from acquiring and implementing marketing technologies to support new business development, this might just be another reason for law firm marketers to buddy up to law firm technologists. Here are a few highlights according ... Read More »
It is that dreaded time of the year again when law firm CMOs are asked to come up with their budgets for next year. How to avoid getting caught in the trap of having your budget automatically set at what it was this year or worse because of cost pressures, last year’s budget less x%. Here are 3 steps for ... Read More »
The following is a guest blog from Craig Brown of LawVision. The creation and use of solid pipeline tools form the backbone of any good business development training and coaching program. Get your attorneys to use pipelines and many other business development issues will be resolved – goal setting, organization, evaluating your network, prioritizing and relationship building, to name a ... Read More »
The following is a guest blog from PeopleLinx™ by Michael Idinopulos. Before the first phone call or handshake, lawyers turn to LinkedIn® to learn about each other. The 2013 Greentarget Survey found that two-thirds of in-house counsel use LinkedIn on a weekly basis. A lot of that usage is due diligence on law firms. Lawyers are the rainmakers of your firm. They know how ... Read More »
Russ Fradin, CEO Dynamic Signal recently presented B2B Marketing Trends to Watch at the Brand Innovators B2B summit in NYC. His top 5 were: Employee advocacy and social selling Content Marketing Mobile and consumerization Big Data Agile Marketing It got me thinking, what are the opportunities for CMOs at Law Firms to leverage these trends? The low hanging ... Read More »
Chris Fritsch, JD, lives and breathes law firm CRM, given her work as a CRM Success Consultant with CLIENTSFirst Consulting. Her experience has also made her quite precise – at least with respect to a line of questioning about business problems technology can solve. This became apparent in a phone interview with Fritsch earlier this week where she took a ... Read More »
After listening to a session at ITLA and writing the post, ILTA: 7 Unique Ways Law Firms Can Breathe New Life Into CRM, based on that session, it got me to thinking about other creative ways to encourage users, and specifically lawyers, to adopt CRM. I have been looking for out-of-the-box thinking or very practical advice. In doing what most ... Read More »