The following is a guest blog from PeopleLinx™ by Michael Idinopulos.
Before the first phone call or handshake, lawyers turn to LinkedIn® to learn about each other. The 2013 Greentarget Survey found that two-thirds of in-house counsel use LinkedIn on a weekly basis. A lot of that usage is due diligence on law firms.
Lawyers are the rainmakers of your firm. They know how to show up for a meeting. They are the subject matter experts. They get introduced to people. They shake hands. They carry business cards.
October 2013: Part 1: Connecting Your Firm to Linkedin
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Lawyers struggle, however, when it comes to cultivating clients on LinkedIn. Missing photos, sloppy profiles, inappropriate connections create a negative first impression of even the most accomplished professional not to mention your firm. For instance, a recent PeopleLinx™ study found among other things that only 16 Chief Marketing Officers in the Fortune 100 are LinkedIn “Rockstars”, and 10 are missing from the platform altogether.
Looking good on LinkedIn isn’t hard when you know what you’re doing. A few simple touches go a long way:
- Upload a professional photo
- Write a descriptive headline that’s more than just your job title
- Talk about your practice specialties, while avoiding “skills and expertise” endorsements
While there’s also a lot of confusion around the etiquette of connecting, this too doesn’t have to be a headache.
- Ignore connection requests from strangers
- Connect to people you really know (not people you’d like to know)
- Think about confidentiality before connecting to clients or co-counsel
Want to learn more about how to “dress for success” on LinkedIn?
There’s a lot to explore with social networking, and a host of issues to sort through in helping your organization take full advantage of all the relationship and business-building power behind LinkedIn.