Sorry about that title. Every spring, I have my poetic license renewed; you’re seeing the results.
With the seasonal change and the U.S. shift to daylight savings time, the days are getting longer, energy levels are up, and the urge to get out of the office more often becomes almost irresistible. If that doesn’t sound like the start of a business case for InterAction Mobility, then you haven’t been affected by a good dose of spring fever … yet.
When we introduced the Mobility offering last fall as a U.S.-centric solution, the InterAction team knew adding global credentials to that capability was an immediate requirement. It made sense. The InterAction user community is largely represented by firms with a global footprint; they have international offices, international clients, and the need to travel regularly … it truly is a global marketplace.
Version 1.1 of the Mobility solution, which came out toward the end of last year, was our logical and purposeful response. Since that time, the excitement has grown as each new client gets linked up in a different region around the world.
In today’s dynamic business environment, the need for InterAction information doesn’t vanish simply because you’ve stepped away from your desk … or shifted your “commute” to a different country to take care of a pressing client matter or project activity. In fact, having worldwide operations makes it more important than ever to maintain real-time access to client and prospect data, activity logs and relationship intelligence details. What can make all the difference in managing relationships and business development efforts is having your firm’s valuable information resources close at hand, wherever you are. Mobile smartphones and tablet devices are increasingly ever-present and relied upon in our market, and are the perfect platform for delivering this kind of knowledge to your firm’s users in real-time.
So, here are some innovative steps we’ve taken to ensure InterAction Mobility delivers on a global basis.
You’ll find the first international enhancement in the Mobility application itself; all languages and character sets handled by the core InterAction solution today are supported at the same level within Mobility. It’s another important move toward creating a more common user experience across the mobile and core environments.
As with any hosted application, the physical location of the hosting data center is an important consideration, potentially impacting application performance, data privacy laws and other solution parameters. To address those concerns, we’ve established our first Mobility-hosting data center location outside of the U.S. at a secure site in Europe. To complement that arrangement and enhance performance, we’ve also instituted a ‘traffic manager’ data-routing service which will optimize response times and seamlessly connect Mobility users to the nearest hosting location anywhere without any need to change accounts, URLs or standard user names. The need for additional data center locations is under investigation, but the Mobility solution is already accessible from every corner of the globe today.
There’s more coming, of course. Mobility 1.2 is planned for release soon with new capabilities in contact notes and activities; and details about Mobility 1.3 are not far behind. Each incremental step puts more of the power of your firm’s InterAction data right in the palm of your hand.
How exciting … even more reasons to wax poetic! Now would be a good time to contact your InterAction account manager and begin making plans for taking your CRM data both mobile and global.